School Public Relations Certificate of Graduate Study (COGS)

About the Program

The School Public Relations Certificate of Graduate Study provides school leaders and others with an interest in education with a broad overview of School Public Relations and a focus on several essential components of the field. By investigating and assessing real world case studies, students will develop an understanding of the need for formal planning and evaluation of an educational organization's public relations initiatives. It offers a specific focus on the essential components of school public relations practice and helps educators and communicators become communication strategists and leaders for schools, school districts, and other educational organizations.

Students can use the coursework from this certificate and apply it toward the Master of Arts in Public Relations program.

Curriculum

Program Code: COG-SCHLPR / Major Code: G616

  • Total semester hours required graduate work for program completion: 9 Semester Hours (s.h.)
  • Thesis Requirement: None

Coursework (Program Semester Hours: 9)
The courses listed here are not official and are subject to change. For an official list of available courses please visit the CGCE section tally.

Required Course: 6 s.h.

Course Number Course Title Semester Hours
MAPR 98503 School Public Relations 3
MAPR 01547 Techniques of Communication 3

Elective Courses: 3 s.h.
Choose three (3) credits from any combination of the following existing communication modules:

Course Number Course Title Semester Hours
Three (3) credits from any combination of the following existing communication modules:
MAPR 01553 Graduate Case Studies in PR 1
MAPR 01544 Public Relations Planning 2
MAPR 01533 Crisis Public Relations 1
MAPR 01534 Small Group Communication 1
MAPR 01535 Interpersonal Communication 1
MAPR 01537 Contemporary PR Challenges 1
MAPR 01538 Legislative Liaison for PR Practitioners 1
MAPR 01555 Persuasive and Feature Writing 1
MAPR 01557 Using Electronic Media in Public Relations 2
MAPR 01554 Planning and Conducting Special Events 1
MAPR 01524 Fundraising and Development 2
MAPR 01528 Global PR 1
MAPR 01558 Integrated Marketing Communication 1
MAPR 01530 Internal Communication in Organizations 1
MAPR 01550 Intro to Communication Research 3

Admissions Requirements

The following is a list of items required to begin the application process for this program. There may be additional action or materials required for admission to the program. Upon receipt of the materials below a representative from the CGCE Admissions Processing Office will contact you with confirmation or indicating any missing items.

  • CGCE Graduate Application Form (pdf)
  • $65 (U.S.) non-refundable application fee
  • Bachelor's degree (or its equivalent) from an accredited institution of higher learning
  • Official transcripts from all colleges attended (regardless of number of credits earned)
  • Current professional resume
  • Typewritten statement of professional objectives
  • Two letters of recommendation
  • Writing sample

Start Dates & Application Deadlines

Below is a list of anticipated start dates. The start dates indicated are based on the university calendar or the CGCE schedule. Your actual first day of class will depend on the course sequence which will be provided by a CGCE Enrollment Advisor once you have matriculated in the program.

Entry Term & Module Start Date(s) Application Deadline(s)
TBD TBD TBD

Tuition & Costs

$638 tuition + $141.90 in fees = $779.90 per semester hour
(this rate applies to academic year 2013/2014 and is subject to change)

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