Integrated Marketing Communication Certificate of Graduate Study (COGS)

• About the Program
• Curriculum – including courses
• Admission Requirements
• Start Dates & Application Deadlines
• Tuition

About the Program

There is now a growing movement toward integrating all the messages created by various communication agencies and sent out by various departments within the company to achieve consistency. This process is known as Integrated Marketing Communication. The Rowan University Certificate of Graduate Study (COGS) in Integrated Marketing Communication and New Media provides insight into how company efforts to offer greater accountability from their marketing efforts have intensified, and how new media have proliferated. This has intensified the search for new ways to get more accountability from marketing communication efforts. The result has been a growing understanding on the part of corporate management that (1) the efficiencies of mass media advertising are not what they used to be; (2) consumers are more sophisticated, cynical, and distrusting than ever before; (3) tremendous gaps exist between what companies say in their advertising and what they actually do; and (4) in the long run, nourishing good customer relationships is far more important than making simple exchanges.

Students can use the coursework from this certificate and apply it toward the Master of Arts in Public Relations program.

Curriculum

Program Code: COG- IMCNM / Major Code: G132

• Total semester hours required graduate work for program completion: 9 s.h.
• Thesis Requirement: None

Coursework (Program Semester Hours: 9)
The courses listed here are not official and are subject to change. For an official list of available courses please visit the CGCE section tally.

Required Course: 3 Semester Hours (s.h.)

Elective Courses: 6 Semester Hours (s.h.)
Choose two (2) from the following options.

Admissions Requirements

The following is a list of items required to begin the application process for this program. There may be additional action or materials required for admission to the program. Upon receipt of the materials below a representative from the CGCE Admissions Processing Office will contact you with confirmation or indicating any missing items.

• CGCE Graduate Application Form (pdf)
• $65 (U.S.) non-refundable application fee
• Bachelor's degree (or its equivalent) from an accredited institution of higher learning
• Official transcripts from all colleges attended (regardless of number of credits earned)
• Current professional resume
• Typewritten statement of professional objectives
• Two letters of recommendation
• Writing sample

Start Dates & Application Deadlines

Below is a list of anticipated start dates. The start dates indicated are based on the university calendar or the CGCE schedule. Your actual first day of class will depend on the course sequence which will be provided by a CGCE Enrollment Advisor once you have matriculated in the program.

Tuition & Costs

$630 tuition + $141.90 in fees = $771.90
(this rate applies to academic year 2012/2013 and is subject to change)

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